Prof Dhara Jha an Assistant Professor at Ganpat University-V. M. Patel Institute of Management, Gujarat-India. She is an MBA-dual Gold Medalist alumnus of Ganpat University with about 6 years of Industry and Academic experience. She is UGC_NET qualified, NISM certified and a Certified Management Teacher from IIM Indore. Her area of research is Behavioural Finance, Financial Services and Management Accounting. She is currently pursuing PhD on Fintech and Behavioural Finance. She presented papers in several international conferences and published two case-studies on her account.