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GUNI-Faculty of Management Studies | Research Thrust Areas

Environment and Sustainability

Areas of Research: Green Marketing; Cause Related Marketing; Sustainable Supply Chain Management (value chain); Environmental Management Practices

Behavioral Finance

Areas of Research: Equity Research and EMH; FinTech effect and investor behaviour; Social Inclusion and Financial Literacy

Entrepreneurship

Areas of Research: Entrepreneurship Education; Social Entrepreneurship; Techno entrepreneurship

Business Analytics

Areas of Research: Information systems & Analytics; Supply Chain 4.0; Industry 4.0 Performance

Healthcare

Areas of Research: Healthcare Analytics; Operations Management & Hospital; Business Intelligence