Prof. Amit Shukla is an Assistant Professor in the area of Marketing and HR associated with Ganpat University-V.M.Patel Institute of Management since 2019. Currently he is pursuing his PhD in area of branding. He was honored with “Young Service Researcher Award” in 2019 by SERI in IRSSM10 held at Murdoch University, Dubai, UAE. He has presented many research paper in national and international conferences held at international level. He teaches various specialized subject at post-graduate level like Strategic Marketing and Brand Management, Digital Marketing, International Human Personnel Management and Organizational Development and Change Management. He had supervised many post-graduate students research project and summer internship projects.