​Jayesh D. Patel, PhD is a Professor at Ganpat University’s V. M. Patel Institute of Management, Gujarat, India, with 19 years of teaching experience. His doctoral research focused on green marketing, and his scholarly work lies at the intersection of marketing, sustainability, and artificial intelligence. His research explores contemporary marketing challenges and their implications for consumers, organisations, and sustainable business practices.

​Prof. ​Ja​yesh has received Ganpat University’s President Award for Staff Excellence in Research (2018, 2025) and Teaching and Learning (2019). His research has been recognised with the Journal of Service Management Highly Commended Award (2015) from Emerald Literati Network and the Best Research Paper Award at the 8th IEF conference at MICA, Ahmedabad. His scholarly work has garnered over 3,100 citations (Scopus data), reflecting the impact of his contributions to marketing research.

As an educator, Prof. ​J​aye​sh is passionate about developing analytical thinking, research capabilities, and strategic marketing perspectives among management students. His teaching interests include Integrated Marketing Communications, Business Research Methodology, and Consumer Behaviour. He is a recognised PhD guide at Ganpat University and has successfully guided four doctoral scholars, with eight scholars currently pursuing their PhDs under his supervision.

Prof. ​J​ayesh regularly publishes in reputed national and international journals, including the Journal of Retailing and Consumer Services, Journal of Product & Brand Management, Journal of Services Marketing, Journal of Business Research, Marketing Intelligence & Planning, and Business Strategy and the Environment. His research contributions span marketing strategy, consumer behaviour, service marketing, and sustainability-oriented business practices. He also serves as an ad hoc reviewer for leading marketing and management journals, contributing to scholarly quality and the advancement of marketing research.

In addition to his journal publications, five of his teaching cases have been accepted by The Case Centre, an internationally recognised repository of management teaching cases. He has also served as a reviewer for the ​American Marketing Association (AMA) Winter Academic Conference and Summer Academic Conference over the past three years, contributing to the evaluation and development of contemporary market​ing scholarship.

Through his integrated contributions to research, teaching, doctoral supervision, and academic service, Prof. ​J​ayesh continues to advance marketing scholarship and nurture the next generation of management researchers and professionals.