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Past Events

Alumni Webinar Series 2021 Digital and CRM Practices in Agri Industry by Mr. Purvish Shah

Faculty of Management Studies
Contact No.
Start Date
03/04/2021 10:07 AM
End Date
03/04/2021 12:07 PM
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Alumni Online session on the “Digital & CRM Practices in Agro-Based Industry”

Date of Event: 3rd April 2021

Time: 11:00AM-12:30PM

Venue: Virtual via Google Meet

V M Patel Institute of Management with its aim to impart practical underpinnings of business domain under its different facets regularly conducts the student-practitioner connect via various lecture series. Alumni Lecture Series is one such activity where the existing students will be able to connect with alumni members and get to know their experiences.

The event organized on 3rd April 2021 had invited Mr Purvish Shah, Sales Excellence and CRM Head – India Region, UPL Ltd based at Mumbai, Maharshtra, India. He is currently leading the India region CRM and digital initiative in India, Bangladesh and Sri Lanka. Since past 3 years with UPL, he is involved into various CRM strategies for Agri industry, new initiatives for employees and farmers into the CRM Space. He handled the All India Adarsh Kisan center operations and developed farmer digital connect through initiatives like ‘’Live Chatbot’’. He also worked with MRF Tyres into sales development, ITC Limited into channel sales for personal care portfolio and Adani Wilmar Ltd into CRM and Go-To-Market strategy.

Mr Purvish talked about in detail how the technology based and data driven CRM is strategic for Agro-based Industries. It is indeed interesting to understand how the CRM landscape has advanced when it comes to Agri Industry as India is such an economy which is still dependent hugely on it. The students found the topic relevant and interesting. The session was concluded with stimulating exchange of ideas and questions between the speaker and the students.

Ms Nirali Rathod, Research Scholar, Faculty of Management Studies inaugurated the event. Dr Hiren Patel, Associate Dean and Principal, VMPIM, Dr Jayesh Patel, Associate Professor, Dr Rajesh Kiri, Assistant Professor and Ms Dhara Jha, Assistant Professor empaneled the session. Dr Dipesh Dasani closed it with vote of thanks.