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Application of Mixed Methods Study in Research
Organizers |
Faculty of Management Studies |
Participants |
72 |
Contact No. |
|
Start Date |
21/08/2026 09:30 AM |
End Date |
21/08/2026 11:30 AM |
Venue |
GUNI-VMPIM |
Social Media Share |
Description
Ganpat University – V. M. Patel Institute of Management successfully organized an engaging Alumni Lecture Series session on “Application of Mixed Methods Study in Research”* on *21st August 2026.
👨🏫 The session was delivered by *Dr. Pruthvi Brahmbhatt (Alumnus), Team Leader, Bank of America*, who shared valuable insights into the application of mixed methods research in management and business studies.
📚 The session provided MBA students with practical understanding of:
🔹 Integrating *quantitative and qualitative research approaches*
🔹 Designing effective mixed-method research frameworks
🔹 Data collection and analysis techniques
🔹 Applying research methodologies to real-world business problems
🔹 Strengthening research capabilities for MBA projects and dissertations
🎯 The session was particularly relevant for *MBA Marketing and International Business students*, enabling them to connect research methodology with practical business applications.
🙏 We sincerely thank *Dr. Pruthvi Brahmbhatt* for sharing his expertise and experiences with our students and contributing to their academic and professional development.
👏 A special appreciation to the student coordinators *Hardavi Desai and Rohit Giri* for their support in making the session successful.
🌐 Learn. Research. Apply. Create Impact.
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